100+ Cruelty free Makeup Brands in 2022

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This list is fully updated as of Jan 30, 2022.

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When was the last time you checked to make sure all your makeup products are truly Cruelty free? Cosmetics industry in the US alone is a 50 billion dollar industry and there are still a lot of cosmetic brands that test on animals. But not to worry, there are also a lot of makeup brands that are truly Cruelty free.

When I started transitioning to Cruelty free almost 10 years ago, there weren’t so many brands, but overtime, thanks to consumers like you who make conscious decisions by choosing Cruelty free, we have more and more brands that say NO to animal testing.

To help you make your shopping easier, I created this comprehensive guide containing 100+ makeup brands to show you that it’s possible to find quality cruelty-free makeup for every budget, from high-end to drugstore!


Each brand on the #EthicalPixieApproved List has been carefully vetted and researched on brand’s Cruelty free policies to ensure it’s fully Cruelty-free.

There are currently 3 major certifications – Leaping Bunny, CCF, PETA. But, having a Cruelty-free certification is not mandatory for brands. This leads to brands falsely advertising themselves as Cruelty-free which is why we do our own research. If a brand doesn’t have a certification and is part of this list, it means, Ethical Pixie has reached out to the brand by asking specific questions about their processes, formulas, testing on ingredients vs, finished product etc. To ensure a brand is Cruelty-free below are the initial set of questions we ask:

  1. Are your products or individual ingredients within your product tested on animals?
  2. Do your suppliers or any third party companies test on animals on your behalf?
  3. Are your products sold in markets where animal testing is required by law (Ex: Mainland China)?
  4. Is your company owned by another company? If so, can you please specify who?
  5. Do you have Leaping bunny, CCF or PETA certifications? If not, do you plan on filing for any of these certifications in the near future?
  6. Do your products contain any animal ingredients or by-products? If yes, can you state where and how the animal by-products are sourced from?

Ethical Pixie Approved implies that brands are cruelty-free! This means:

  • No animal testing conducted on the product from start to finish i.e, neither the finished product nor individual ingredients nor third party suppliers have conducted any sort of animal testing.
  • Brand is not sold in countries like Mainland China where animal testing is required by law.

Search this list

Ctrl + F on Windows or Command + F on a Mac opens a search box. Type in the brand name you wish to find and hit “Enter”. If the brand is listed, your browser should scroll to it automatically.

Can’t find the Brand you are looking for?

Don’t see a specific brand you are looking for? Don’t worry, we are here to help!

Just let us know and we are happy to reach out to the brand on your behalf to find out about their Cruelty free status. You can use this form to contact us!


The below Cruelty free Beauty Brands list has been alphabetized and clearly indicated if a brand offers Vegan Products [100% VEGAN], [100% VEGETARIAN] or Owned by a parent company that tests on Animals.











  • ILIA
  • INIKA [100% VEGAN]
  • IT COSMETICS 🏢 *[NOTE: Owned by Parent Company Loreal that tests on animals]












  • URBAN DECAY 🏢 *[NOTE: Owned by Parent Company Loreal that tests on animals]




Download and take this handy guide with you while shopping!

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