List of Cruelty-free ToothPastes in 2022

Yes, toothpastes are also tested on animals, after all what do most toothpastes contain except a bunch of abrasives, fluorides etc.

While animal ingredients are a lot less common in toothpastes, animal testing isn’t. In fact, all the major brands like Colgate, Crest, Pepsodent, Sensodyne etc. are all tested on animals.

But, not to worry, there are still a lot of Cruelty-free toothpaste brands and most of them are available in drugstores. In fact, a bunch of them are also Vegan and have options like Fluoride-free, SLS free etc.

Most toothpastes have a bunch of toxic ingredients in them. Some of them being:

  • SLS (Sodium Lauryl Sulphate) – SLS is a chemical compound used in various cosmetics and industrial cleaners. But it’s also used as a foaming agent in toothpaste.
  • Fluoride – Fluoride is a natural mineral added to prevent cavities. But ingesting too much can be bad. Most municipal water supply is added treated with fluoride and some feel that the quantities of the mineral they get from their water are enough for them.
  • Carrageenen – Carrageenan in general is bad and should be avoided. it’s is a food additive extracted from red seaweed and used as a thickener.

This list contains brands that have any of the 3 major certifications (Leaping BunnyCCFPETA). If a brand doesn’t have a certification and is part of this list, it means, I have reached out to the brand to ensure they meet the full set of requirements by asking the below list of questions:

  1. Are your products or individual ingredients within your products tested on animals?
  2. Do your suppliers or any third party companies test on animals on your behalf?
  3. Are your products sold in markets where animal testing is required by law (Ex: Mainland China)?
  4. Is your company owned by another company? If so, can you please specify who?
  5. Do you have leaping bunny, CCF or PETA certifications? If not, do you plan on filing for any of these certifications in the near future?


Symbols, I will be using against the brand to indicate if it’s Cruelty-free, 100% Vegan, Owned by a parent company that tests on animals. Below list is alphabetized and divided into relevant categories.




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