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The Ultimate Guide to Cruelty-free Brands (2020)

Shopping for Cruelty-free in this day and age is easy, there are so many CF brands out there and so easily available. But, how can you tell if a brand is truly Cruelty-free?

Recently, the term Cruelty-free has gained a lot of buzz. Although this is great for the Cruelty-free community, encouraging more brands to transition to Cruelty-free, it has also led to some false advertising by big companies to gain profit margin.

To avoid this, we have comprised a FULL list of Cruelty-free brands from A – Z and all these brands have been Ethical Pixie Approved.

ABOUT THIS LIST

There are currently 3 major certifications – Leaping Bunny, CCF, PETA. But, having a Cruelty-free certification is not mandatory for brands. So, if a brand doesn’t have a certification and is part of this list, it means, Ethical Pixie has reached out to the brand to ensure they met the full set of requirements by asking the below list of questions:

  1. Are your products or individual ingredients within your products tested on animals?
  2. Do your suppliers or any third party companies test on animals on your behalf?
  3. Are your products sold in markets where animal testing is required by law (Ex: Mainland China)?
  4. Is your company owned by another company? If so, can you please specify who?
  5. Do you have leaping bunny, CCF or PETA certifications? If not, do you plan on filing for any of these certifications in the near future?

SYMBOLS

Below are the symbols used to indicate if a brand is 100% Vegan Vs. Owned by a parent company that tests on animals. Below list is alphabetized and divided into relevant categories.

🌿- VEGAN
🏢- OWNED BY A PARENT COMPANY THAT TESTS ON ANIMALS

 

CRUELTY-FREE BRANDS A – Z

#

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

 

Don’t see a specific brand you are looking for? Don’t worry, we are here to help!

Just let us know and we are happy to reach out to the brand on your behalf to find out about their Cruelty free status. You can use this form to contact us!

 

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*This post may contain affiliate links.

Disclaimer: By using affiliate links in this post, you are helping support the Ethical Pixie website as we may receive a small commission on purchases made at no added cost to you. They may also offer an added discount to your order. This keeps Ethical Pixie running and we really appreciate your support.

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