List of Cruelty Free Brands 2020

This list is fully updated as of August 16, 2020. Shopping for Cruelty free in this day and age is easy, there are so many CF brands out there and so easily available. But, how can you tell if a brand is truly Cruelty-free? Recently, the term Cruelty-free has gained a lot of buzz. Although this is great for the Cruelty-free community, encouraging more brands to transition to Cruelty-free, it has also led to some false advertising by big companies to gain profit margin. To avoid this, we have comprised a FULL list of Cruelty-free brands from A – Z and all these brands have been Ethical Pixie Approved.


This list has over 500+ Cruelty-free Brands! Each brand on the #EthicalPixieApproved List has been carefully vetted and researched on brand’s Cruelty free policies to ensure it’s fully Cruelty-free.

There are currently 3 major certifications – Leaping Bunny, CCF, PETA. But, having a Cruelty-free certification is not mandatory for brands. This leads to brands falsely advertising themselves as Cruelty-free which is why we do our own research. If a brand doesn’t have a certification and is part of this list, it means, Ethical Pixie has reached out to the brand by asking specific questions about their processes, formulas, testing on ingredients vs, finished product etc. To ensure a brand is Cruelty-free below are the initial set of questions we ask:

  1. Are your products or individual ingredients within your product tested on animals?
  2. Do your suppliers or any third party companies test on animals on your behalf?
  3. Are your products sold in markets where animal testing is required by law (Ex: Mainland China)?
  4. Is your company owned by another company? If so, can you please specify who?
  5. Do you have Leaping bunny, CCF or PETA certifications? If not, do you plan on filing for any of these certifications in the near future?
  6. Do your products contain any animal ingredients or by-products? If yes, can you state where and how the animal by-products are sourced from?

Ethical Pixie Approved implies that brands are cruelty-free! This means:

  • No animal testing conducted on the product from start to finish i.e, neither the finished product nor individual ingredients nor third party suppliers have conducted any sort of animal testing.
  • Brand is not sold in countries like Mainland China where animal testing is required by law.

Search this list

Ctrl + F on Windows or Command + F on a Mac opens a search box. Type in the brand name you wish to find and hit “Enter”. If the brand is listed, your browser should scroll to it automatically.

Can’t find the Brand you are looking for?

Don’t see a specific brand you are looking for? Don’t worry, we are here to help! Just let us know and we are happy to reach out to the brand on your behalf to find out about their Cruelty free status. You can use this form to contact us!


The below Cruelty free Beauty Brands list has been alphabetized and clearly indicated if a brand offers Vegan Products [100% VEGAN], [100% VEGETARIAN] or Owned by a parent company that tests on Animals.




























Thank you again for choosing Cruelty-free! Even though, shopping Cruelty-free is just a small effort on your part, remember you are making a HUGE impact to the lives of millions of animals! You can follow us on Instagram, Facebook, Pinterest, Blog Lovin’, LIKEtoKNOW.it or Subscribe to the website for a weekly Newsletter. *This post may contain affiliate links. Disclaimer: By using affiliate links in this post, you are helping support the Ethical Pixie website as we may receive a small commission on purchases made at no added cost to you. They may also offer an added discount to your order. This keeps Ethical Pixie running and we really appreciate your support.

8 thoughts on “List of Cruelty Free Brands 2020

  1. Can you tell me if Diptyque is Cruelty free? I saw that some blog posts say its Cruelty free. But I don’t see it here on your list.

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