This list is fully updated as of April 12, 2022.
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Shopping for Cruelty free in this day and age is easy, there are so many CF brands out there and so easily available. But, how can you tell if a brand is truly Cruelty-free?
Recently, the term Cruelty-free has gained a lot of buzz. Although this is great for the Cruelty-free community, encouraging more brands to transition to Cruelty-free, it has also led to some false advertising by big companies to gain profit margin.
To avoid this, we have comprised a FULL list of Cruelty-free brands from A – Z and all these brands have been Ethical Pixie Approved.
ABOUT THIS LIST
This list has over 500+ Cruelty-free Brands! Each brand on the #EthicalPixieApproved List has been carefully vetted and researched on brand’s Cruelty free policies to ensure it’s fully Cruelty-free.
There are currently 3 major certifications – Leaping Bunny, CCF, PETA. But, having a Cruelty-free certification is not mandatory for brands. This leads to brands falsely advertising themselves as Cruelty-free which is why we do our own research. If a brand doesn’t have a certification and is part of this list, it means, Ethical Pixie has reached out to the brand by asking specific questions about their processes, formulas, testing on ingredients vs, finished product etc. To ensure a brand is Cruelty-free below are the initial set of questions we ask:
- Are your products or individual ingredients within your product tested on animals?
- Do your suppliers or any third party companies test on animals on your behalf?
- Are your products sold in markets where animal testing is required by law (Ex: Mainland China)?
- Is your company owned by another company? If so, can you please specify who?
- Do you have Leaping bunny, CCF or PETA certifications? If not, do you plan on filing for any of these certifications in the near future?
- Do your products contain any animal ingredients or by-products? If yes, can you state where and how the animal by-products are sourced from?
Ethical Pixie Approved implies that brands are cruelty-free! This means:
- No animal testing conducted on the product from start to finish i.e, neither the finished product nor individual ingredients nor third party suppliers have conducted any sort of animal testing.
- Brand is not sold in countries like Mainland China where animal testing is required by law.
Search this list
Ctrl + F on Windows or Command + F on a Mac opens a search box. Type in the brand name you wish to find and hit “Enter”. If the brand is listed, your browser should scroll to it automatically.
Can’t find the Brand you are looking for?
Don’t see a specific brand you are looking for? Don’t worry, we are here to help!
Just let us know and we are happy to reach out to the brand on your behalf to find out about their Cruelty free status. You can use this form to contact us!
CRUELTY-FREE BRANDS A – Z
The below Cruelty free Beauty Brands list has been alphabetized and clearly indicated if a brand offers Vegan Products [100% VEGAN], [100% VEGETARIAN] or Owned by a parent company that tests on Animals.
#
- 100% PURE [100% VEGAN]
- 28 LITSEA
- 2nd KIND BEAUTY
A
- ABBA [100% VEGAN]
- ACURE [100% VEGAN]
- ADORN COSMETICS [100% VEGAN]
- AETHER BEAUTY [100% VEGAN]
- AESOP [100% VEGAN]
- AFTERGLOW COSMETICS
- AGAVE OIL [100% VEGAN]
- AG HAIR
- AILA
- AIR REPAIR SKINCARE
- AJA NATURALS
- ALAFFIA
- ALBA BOTANICA
- ALIMA PURE
- ALL GOOD PRODUCTS
- ALL HEART [100% VEGAN]
- ALYPN BEAUTY [100% VEGAN]
- AMIKA
- ANASTASIA BEVERLY HILLS
- ANDALOU NATURALS [100% VEGAN]
- ANTONYM COSMETICS
- ARTIC FOX HAIR COLOR
- AROMI
- ARQUISTE
- ATHAR’A PURE [100% VEGAN]
- AU NATURALE [100% VEGAN]
- AUROMERE
- AVALON ORGANICS
- AVEDA 🏢 *[NOTE: Owned by Parent Company Estee Lauder that tests on animals]
- AWAKE BEAUTY 🏢 *[NOTE: Owned by Parent Company Kose that tests on animals]
- AXIOLOGY
- AYR SKINCARE [100% VEGAN]
B
- BABO BOTANICALS
- BADGER
- BAMBU EARTH
- BASD BODYCARE [100% VEGAN]
- BARE BONES BODY [100% VEGAN]
- BARE ENGLISH & CO. [100% VEGAN]
- BARE MINERALS 🏢 *[NOTE: Owned by Parent Company Shiseido that tests on animals]
- BARRY M – 97% VEGAN
- BEAUTY BLENDER
- BEAUTY WITHOUT CRUELTY
- BECCA 🏢 *[NOTE: Owned by Parent Company Estee Lauder that tests on animals]
- BELLAVIDA [100% VEGAN]
- BEMNDFUL
- BH COSMETICS
- BITE BEAUTY
- BKIND PRODUCTS [100% VEGAN]
- BLACK|UP
- BLINC
- BLISS
- BLISSOMA
- BLOOMTOWN
- BOODA ORGANICS [100% VEGAN]
- BOTANICAL TRADER
- BOTANICS
- BRIOGEO
- BROO [100% VEGAN]
- BROOKLYN BOTANY
- BUA ORGANICS
- BUBBLY SOAPS [100% VEGAN]
- BUDDY SCRUB [100% VEGAN]
- BULLDOG SKINCARE [100% VEGAN]
- BUMBLE AND BUMBLE [100% VEGAN] 🏢 *[NOTE: Owned by Parent Company Estee Lauder that tests on animals]
- BURT’S BEES 🏢 *[NOTE: Owned by Parent Company Clorox that tests on animals]
- BUTTER & ME
- BUTTER LONDON
- BUXOM 🏢 *[NOTE: Owned by Parent Company Shiseido that tests on animals]
- BY ROSIE JANE [100% VEGAN]
C
- C.O. BIGELOW
- CAKE BEAUTY [100% VEGAN]
- CAKE FACE SOAPING [100% VEGAN]
- CALIFORNIA PURE NATURALS
- CAROL’S DAUGHTER
- CATRICE
- CHINA GLAZE
- CIATE LONDON
- CHI CHI COSMETICS
- CLOVE + HALLOW
- COCOFLOSS [100% VEGAN]
- COCOKIND
- COLOR CLUB [100% VEGAN]
- COLOURPOP COSMETICS
- CONAIR
- CONCRETE MINERALS [100% VEGAN]
- COOLA
- COVER FX
- COVERGIRL 🏢 *[NOTE: Owned by Parent Company Coty that tests on animals]
- CRAZY RUMORS [100% VEGAN]
- CRYSTAL DEODORANT [100% VEGAN]
- CRYSTAL CLEAN SKINCARE [100% VEGAN]
D
- D.S. & DURGA
- DEBORAH LIPPMANN
- DECO MIAMI [100% VEGAN]
- DEEP STEEP
- DEFINEME FRAGRANCES [100% VEGAN]
- DEFY & INSPIRE
- DERMA E [100% VEGAN]
- DERMALOGICA 🏢 *[NOTE: Owned by Parent Company Unilever that tests on animals]
- DESERT ESSENCE
- DIMENSION NAILS [100% VEGAN]
- DOSE OF COLORS
- DR. BRONNER’S
- DR. HAUSCHKA
- DRUNK ELEPHANT 🏢 *[NOTE: Owned by Parent Company Shiseido that tests on animals]
- DRYBAR
- DUWOP
E
- EARTH HARBOR NATURALS
- ECCO BELLA
- ECLAIR NATURALS [100% VEGAN]
- ECO TOOLS [100% VEGAN]
- EDIBLE BEAUTY [100% VEGAN]
- ELATE COSMETICS
- E.L.F COSMETICS [100% VEGAN]
- ELLA + MILA [100% VEGAN]
- ELLIS BROOKLYN
- ELLOVI [100% VEGAN]
- EMANI [100% VEGAN]
- EO PRODUCTS
- ESSENCE
- ETHIQUE
- EVERYDAY MINERALS [100% VEGAN]
- EVERY MAN JACK
- EVOLVH
F
- FAIRY GIRL [100% VEGAN]
- FAIRYPANTS [100% VEGAN]
- FARMACY
- FARSALI [100% VEGAN]
- FIRST AID BEAUTY 🏢 *[NOTE: Owned by Parent Company Proctor & Gamble that tests on animals]
- FITGLOW
- FLOSS GLOSS [100% VEGAN]
- FLORAL STREET [100% VEGAN]
- FLOWER BEAUTY
- FORAGER BOTANICALS
- FOREO
- FOURTH RAY BEAUTY [100% VEGAN]
- FRANK BODY
- FRENCH GIRL ORGANICS
- FUNCTION OF BEAUTY [100% VEGAN]
- FURLESS COSMETICS [100% VEGAN]
G
- GABRIEL COSMETICS
- GIRLPALOOZA [100% VEGAN]
- GIOVANNI
- GLOSSIER
- GLOW RECIPE
- GOSH
- GRAYDON
- GREEN BEAVER
- GREEN GOO
H
- HABIT COSMETICS [100% VEGAN]
- HARVEY PRINCE ORGANICS [100% VEGAN]
- HASK
- HELLO PRODUCTS [100% VEGAN] 🏢 *[NOTE: Owned by Parent Company Colgate that tests on animals]
- HEMPZ [100% VEGAN]
- HENNE ORGANICS
- HERBIVORE BOTANICALS [100% VEGAN]
- HEY HONEY
- HONEY BEE GARDENS
- HOURGLASS 🏢 *[NOTE: Owned by Parent Company Unilever that tests on animals]
- HOUSE OF MEDICINALS
- HOUSE OF NATURALS
- HUDA BEAUTY
- HUGO NATURALS [100% VEGAN]
- HUMAN + KIND [100% VEGAN]
- HURRAW! [100% VEGAN]
- HYNT BEAUTY
I
- I AM SELFCARE
- ILIA
- INDIE GOAT SOAP
- INDIE LEE
- INIKA [100% VEGAN]
- INKLING SCENTS
- ISLE OF PARADISE [100% VEGAN]
- IT COSMETICS 🏢 *[NOTE: Owned by Parent Company Loreal that tests on animals]
- IT’S A 10
- IVY & ELDER
J
- J.R. WATKINS
- JACK BLACK
- JANE IREDALE
- JASON
- JLO BEAUTY
- JOHN MASTERS
- JORDANA
- JOSIE MARIN
- JUICE BEAUTY
- JULEP
- JUST NEEM
K
- KAT VON D [100% VEGAN]
- KISS MY FACE
- KOPARI
- KORA ORGANICS
- KORRES
- KOSAS
- KYLIE COSMETICS 🏢 *[NOTE: Owned by Parent Company Coty that tests on animals]
L
- LA GIRL
- LALU’S ESSENTIALS [100% VEGAN]
- LANI [100% VEGAN]
- LATHER
- LAUREN B BEAUTY [100% VEGAN]
- LAVANILA
- LE LABO
- LEVEL NATURALS
- LILAH B.
- LILY LOLO
- LIVE LOVE POLISH [100% VEGAN]
- LONDON TOWN [25% OFF with CODE: PIXIE25]
- LUMENE
- LUME INFUSIONS [100% VEGAN]
- LUSETA BEAUTY
- LUSH [100% VEGAN]
M
- MAD HIPPIE
- MADAM GLAM
- MADISON REED
- MAELOVE [100% VEGAN]
- MAHALO
- MAISON LOUIS MARIE [100% VEGAN]
- MAKEUP REVOLUTION
- MANIC PANIC
- MARIO BADESCU
- MEDUSA’S MAKEUP [100% VEGAN]
- MELT COSMETICS
- MEOW MEOW TWEET
- METHOD 🏢 *[NOTE: Owned by Parent Company SC Johnson that tests on animals]
- ME TIME BOTANICALS
- MILANI
- MILK MAKEUP [100% VEGAN]
- MINERAL FUSION [100% VEGAN]
- MOLTON BROWN 🏢 *[NOTE: Owned by Parent Company Kao Corp that tests on animals]
- MOON JUICE
- MODERN HIPPIE INC. [100% VEGAN]
- MOTD COSMETICS [100% VEGAN]
- MRS. MEYERS CLEAN DAY 🏢 *[NOTE: Owned by Parent Company SC Johnson that tests on animals]
- MURAD 🏢 *[NOTE: Owned by Parent Company Unilever that tests on animals]
- MY KONJAC SPONGE
N
- NAILBERRY
- NATURAL MIXOLOGIST
- NATURE CLEAN
- NATURE’S GATE [100% VEGAN]
- NCLA BEAUTY [100% VEGAN]
- NEST FRAGRANCES
- NIP + FAB
- NOURISH ORGANICS
- NUDE BY NATURE
- NYX COSMETICS 🏢 *[NOTE: Owned by Parent Company Loreal that tests on animals]
O
- OBSESSIVE COMPULSIVE COSMETICS
- OFRA COSMETICS [100% VEGAN]
- OLE HENRIKSEN
- ONE LOVE ORGANICS
- ORLY
- OSEA MALIBU
- OUAI
- OUT OF AFRICA
P
- PACIFICA BEAUTY [100% VEGAN]
- PAI
- PAINTED EARTH
- PAULA’S CHOICE
- PAUL MITCHELL
- PENHALIGON’S
- PHLUR
- PINROSE
- PIGGY PAINT
- PIPER WAI
- PIXI
- PLANT APOTHECARY [100% VEGAN]
- PLUME SCIENCE [100% VEGAN]
- POP BEAUTY [100% VEGAN]
- PRETTY VULGAR
- PRIMAL PIT PASTE
- PRITI NYC
- PÜR COSMETICS
- PURACY
- PURE ANADA
- PURISTRY
- PURITO
- PYT BEAUTY
Q
R
- R+CO
- RAD SOAP
- RAHUA [100% VEGAN]
- RAW SPIRIT FRAGRANCES
- RAW SUGAR
- REAL TECHNIQUES [100% VEGAN]
- REVERIE [100% VEGAN]
- RITUALS
- RMS BEAUTY
- ROOT PRETTY [100% VEGAN]
- ROOT SCIENCE
S
- SAAVY NATURALS
- SALT WAY BOTANICALS
- SAMANA NATURALS
- SAND & SKY
- SAPPHO
- SAVE SKINCARE
- SCHMIDT’S NATURALS 🏢 *[NOTE: Owned by Parent Company Unilever that tests on animals]
- SEAWEED BATH & CO. [100% VEGAN]
- SERAPHINE BOTANICALS [100% VEGAN]
- SERIOUSLY FAB [100% VEGAN]
- SEVENTH GENERATION 🏢 *[NOTE: Owned by Parent Company Unilever that tests on animals]
- SHIVA’S DELIGHT [100% VEGAN]
- SHEA MOISTURE 🏢 *[NOTE: Owned by Parent Company Unilever that tests on animals]
- SIBU [100% VEGAN]
- SKINNY & CO
- SKYLAR [100% VEGAN]
- SKYN ICELAND [100% VEGAN]
- SMASHBOX 🏢 *[NOTE: Owned by Parent Company Estee Lauder that tests on animals]
- SMAX WAX [100% VEGAN] [10% OFF with CODE: ETHICALPIXIE]
- SOAPWALLA [100% VEGAN]
- SOL DE JANEIRO
- SONIA KAUSHIK
- SPARITUAL
- STILA
- SUAVE 🏢 *[NOTE: Owned by Parent Company Unilever that tests on animals]
- SUGARPILL
- SUKI
- SUKIN [100% VEGAN]
- SULTRA
- SUMMER FRIDAYS
- SUN BUM
- SUNDAY RILEY
- SUNTEGRITY
- SUPERDRUG
- SUPERGOOP!
- SUVA BEAUTY
- SURYA BRASIL
- SW BASICS
T
- TARTE 🏢 *[NOTE: Owned by Parent Company Unilever that tests on animals]
- TATA HARPER
- TATCHA 🏢 *[NOTE: Owned by Parent Company Unilever that tests on animals]
- TAUI BALM
- TERRA NOVA
- THAYER’S NATURAL 🏢 *[NOTE: Owned by Parent Company Loreal that tests on animals]
- THE 7 VIRTUES [100% VEGAN]
- THE BODY SHOP – 100% Vegetarian
- THE HERB NURSE [100% VEGAN]
- THE FANCIFUL FOX
- THE LAUGHING TREE ORGANICS – 100% Vegetarian
- THE ORDINARY
- THE PURE COLLECTION
- THRIVE CAUSEMETICS
- TOM’S OF MAINE 🏢 *[NOTE: Owned by Parent Company Colgate that tests on animals]
- TOO FACED 🏢 *[NOTE: Owned by Parent Company Estee Lauder that tests on animals]
- TREE HUT [100% VEGAN]
- TRILOGY
- TROPIC SKINCARE [100% VEGAN]
- TRADER JOES
- TRULY BEAUTY
- TSI-LA
- TWICE TOOTHPASTE
U
- UPFRONT COSMETICS
- URBAN DECAY 🏢 *[NOTE: Owned by Parent Company Loreal that tests on animals]
- URSA MAJOR
- U R BEAUTY COSMETICS
V
W
- W3LL PEOPLE
- WANDER BEAUTY
- WELEDA
- WHISH BEAUTY
- WHOLE FOODS (365)
- WILD SPIRIT FRAGRANCES
- WITH MY [100% VEGAN]
- WLDKAT [100% VEGAN] [20% OFF with CODE: PIXIE20]
- WOOSH BEAUTY
- WOW YOU BEAUTY
- WUNDERBROW/ WUNDER2
- WYLDFLOWERLABS
X
Y
- YAPA BEAUTY [100% VEGAN]
- YAROK [100% VEGAN]
- YES TO
- YOUTH TO PEOPLE [100% VEGAN]
- YUNI BEAUTY
Z
- ZION HEALTH
- ZOYA
- ZUZU LUXE [100% VEGAN]
Thank you again for choosing Cruelty-free! Even though, shopping Cruelty-free is just a small effort on your part, remember you are making a HUGE impact to the lives of millions of animals
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Thank you for making this !! Totally needed it 🙂
Thank you, that means a lot!! 🙂
Can you tell me if Diptyque is Cruelty free? I saw that some blog posts say its Cruelty free. But I don’t see it here on your list.
Diptyque is not Cruelty free. Please read my full blog post on this – https://ethicalpixie.com/2019/10/25/is-diptyque-cruelty-free/
Hi, do you know if Rusk is cruelty free? There seems to be conflicting info re. their status and I don’t want to buy until I know for sure.
Hi Petra, Sorry I missed your comment. Rusk is not Cruelty free according to Ethical Pixie standards. I have emailed them a couple times and they never responded. Also, they have a text that says “Final product not tested on animals” on the back of their products which means the ingredients could have been tested on animals.
I was looking for this information relating to the ultimate guide of cruelty free brands in detail. You have really eased my work, loved your writing skill as well. I like how you have researched and presented these exact points so clearly. Please keep sharing more!I have also found this resource Advanceddermacare.co.nz useful and its related to what you are mentioning.
Thank you!
Is there a reason that Herbatint isn’t on the list? It claims to be cruelty-free and vegan.
I haven’t heard of this brand, will look into their product testing policies.