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List of Cruelty Free Brands 2021

This list is fully updated as of April 12, 2021.

Disclaimer: By using affiliate links in this post, you are helping support the Ethical Pixie website as we may receive a small commission on purchases made at no added cost to you. They may also offer an added discount to your order. This keeps Ethical Pixie running and we really appreciate your support.

Shopping for Cruelty free in this day and age is easy, there are so many CF brands out there and so easily available. But, how can you tell if a brand is truly Cruelty-free?

Recently, the term Cruelty-free has gained a lot of buzz. Although this is great for the Cruelty-free community, encouraging more brands to transition to Cruelty-free, it has also led to some false advertising by big companies to gain profit margin.

To avoid this, we have comprised a FULL list of Cruelty-free brands from A – Z and all these brands have been Ethical Pixie Approved.

ABOUT THIS LIST

This list has over 500+ Cruelty-free Brands! Each brand on the #EthicalPixieApproved List has been carefully vetted and researched on brand’s Cruelty free policies to ensure it’s fully Cruelty-free.

There are currently 3 major certifications – Leaping Bunny, CCF, PETA. But, having a Cruelty-free certification is not mandatory for brands. This leads to brands falsely advertising themselves as Cruelty-free which is why we do our own research. If a brand doesn’t have a certification and is part of this list, it means, Ethical Pixie has reached out to the brand by asking specific questions about their processes, formulas, testing on ingredients vs, finished product etc. To ensure a brand is Cruelty-free below are the initial set of questions we ask:

  1. Are your products or individual ingredients within your product tested on animals?
  2. Do your suppliers or any third party companies test on animals on your behalf?
  3. Are your products sold in markets where animal testing is required by law (Ex: Mainland China)?
  4. Is your company owned by another company? If so, can you please specify who?
  5. Do you have Leaping bunny, CCF or PETA certifications? If not, do you plan on filing for any of these certifications in the near future?
  6. Do your products contain any animal ingredients or by-products? If yes, can you state where and how the animal by-products are sourced from?

Ethical Pixie Approved implies that brands are cruelty-free! This means:

  • No animal testing conducted on the product from start to finish i.e, neither the finished product nor individual ingredients nor third party suppliers have conducted any sort of animal testing.
  • Brand is not sold in countries like Mainland China where animal testing is required by law.

Search this list

Ctrl + F on Windows or Command + F on a Mac opens a search box. Type in the brand name you wish to find and hit “Enter”. If the brand is listed, your browser should scroll to it automatically.

Can’t find the Brand you are looking for?

Don’t see a specific brand you are looking for? Don’t worry, we are here to help!

Just let us know and we are happy to reach out to the brand on your behalf to find out about their Cruelty free status. You can use this form to contact us!

CRUELTY-FREE BRANDS A – Z

The below Cruelty free Beauty Brands list has been alphabetized and clearly indicated if a brand offers Vegan Products [100% VEGAN], [100% VEGETARIAN] or Owned by a parent company that tests on Animals.

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A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

Thank you again for choosing Cruelty-free! Even though, shopping Cruelty-free is just a small effort on your part, remember you are making a HUGE impact to the lives of millions of animals

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16 thoughts on “List of Cruelty Free Brands 2021

  1. Can you tell me if Diptyque is Cruelty free? I saw that some blog posts say its Cruelty free. But I don’t see it here on your list.

  2. Hi, do you know if Rusk is cruelty free? There seems to be conflicting info re. their status and I don’t want to buy until I know for sure.

    1. Hi Petra, Sorry I missed your comment. Rusk is not Cruelty free according to Ethical Pixie standards. I have emailed them a couple times and they never responded. Also, they have a text that says “Final product not tested on animals” on the back of their products which means the ingredients could have been tested on animals.

  3. I was looking for this information relating to the ultimate guide of cruelty free brands in detail. You have really eased my work, loved your writing skill as well. I like how you have researched and presented these exact points so clearly. Please keep sharing more!I have also found this resource Advanceddermacare.co.nz useful and its related to what you are mentioning.

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