Is Aveda Cruelty free & Vegan in 2022?

YES. Aveda is 100% Cruelty free! They do not test their ingredients or final products on animals. They do not sell their products in countries where animal testing is required by law.

Aveda’s Animal Testing Policies:

Is Aveda Vegan?

YES, As of January 1, 2021, Aveda is 100% vegan. Aveda reformulated all of their non-vegan products and all their products now contain 100% plant-based ingredients.

Shop Aveda:


About The Brand

Aveda is a natural haircare brand known for their organic and sustainable ingredients.

Ethical Pixie Standards:

EthicalPixie has contacted the brand directly to understand their Cruelty free Status.

Are their products or individual ingredients within your products tested on animals?

NO. None of their products or individual ingredients are tested on animals.

Do their suppliers or any third party companies test on animals on your behalf?


Are their products sold in markets where animal testing is required by law (Ex: Mainland China)?

NO. Aveda doesn’t sell their Products in China.

Is this brand owned by a parent company that tests on animals?

Aveda is owned by Estee Lauder, a company that still tests on animals. But, it remains committed to being a Cruelty-free brand. Aveda has been added to list of Cruelty free Haircare Brands.

Certifications Owned?

Aveda is PETA Certified


According to ETHICAL PIXIE standards and based on all the facts above, Aveda is CRUELTY FREE and has been added to Ethical Pixie’s Approved Cruelty free lists.

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