Is Supergoop! Cruelty free in 2022?

Supergoop! recently opened up a physical store in Beijing, China. What does this mean? Is Supergoop! still Cruelty free?

Supergoop! is sadly NOT a Cruelty free brand anymore! Their products are sold in countries like Mainland China where animal testing is required by law.


Supergoop! is a sunscreen brand. Their products are sold globally across the world.

Supergoop! products will be subjected to animal testing:

In 2021, China announced removing mandatory Pre-market animal testing for imported “Ordinary” Cosmetics, however no changes have been made for “Special Use” Cosmetics(Ex: Sunscreens, hair growth products etc.). Supergoop! is a sunscreen brand which implies, their products will be categorized as “Special Use” Cosmetics and will be subjected to mandatory pre-market testing along with optional post-market testing. (For more information, refer to China’s Animal laws in 2021)

Keep in mind, regardless of where the products are manufactured, products are still subjected to mandatory POST MARKET testing on animals where cosmetic products can be chosen at random and removed from shelves for “confirmatory” animal testing to ensure that the product on sale to customers is same as formulation approved for sale.

Supergoop! is Leaping Bunny certified 🙁

I am really disappointed to share that Leaping Bunny, one of the most trusted Cruelty free Organizations somehow missed this. Supergoop! is still listed as a Cruelty free brand on LeapingBunny website.

I contacted Leaping Bunny to get more information regarding this.

Response from Leaping Bunny:

Response from Leaping Bunny

Supergoop! sells in China:

After further research, I found more evidence that Supergoop! has a retail location in China. As you can see in the below picture, it clearly states that its a retail deployment, which means products can be sold. Even if Supergoop only opened a Pop-up store for customers to view and try on their products as Leaping Bunny mentioned. Their products can still be subjected to Post-market testing. This risk is minimal, but according to Ethicalpixie standards, this brand is NO longer Cruelty free!

I also found this Snippet from one of the Supergoop! employees.

Animal Testing Policies:

Supergoop! claims they have never conducted, commissioned or paid for any tests on animals when it comes to ingredients, formulations or finished products. They also promise to never do this in the future, yet they don’t have any problem letting China commission animal tests on their products!


Based on all the facts above, Supergoop! is NO LONGER CRUELTY FREE and has been removed from the Ethical Pixie’s Approved list of Cruelty free Brands!

If Supergoop! closes their Pop-up/Retail stores in Mainland China, Ethicalpixie will add them back to the #ethicalpixieapproved Crueltyfree list of brands.

Crueltyfree Sunscreen brand alternatives to Supergoop!:

If you are looking to switch your Supergoop! products to Cruelty free, there are tons of alternatives. Here are some of the brands you could start with:

There are a lot more Cruelty-free brands options including Drugstore brands (Checkout shopping lists for Target, Walmart, Ulta, Sephora etc.). You can also pick from 500+ Cruelty free brands that are #EthicalPixieApproved.

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3 thoughts on “Is Supergoop! Cruelty free in 2022?

  1. Thank you for sharing this. I’m definitely removing Supergoop from my shopping cart.

  2. Their status is CF verified thru Leaping Bunny as of 2023… can you update for us? Thanks for all you do for the CF community!

    1. Sorry, I have been dealing with personal stuff and didnt get time to focus on Ethicalpixie. Thank you for letting me know, will make sure to update this week.

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