Is 100% Pure Cruelty free & Vegan in 2022?

YES. 100% Pure is Cruelty free! They are Leaping Bunny Certified and does not test their ingredients or final products on Animals. They do not sell their products in Countries where animal testing is required by law.

Is 100% Pure Vegan?

Most of their products are Vegan. You can refer their Vegan Product List to shop for 100% Vegan products.



About The Brand

100% Pure is a Skincare and beauty brand based in Bay area, CA. Their products are made with 100% natural and pure ingredients.

Ethical Pixie Standards:

EthicalPixie has contacted the brand directly to understand their Cruelty free Status.

Are their products or individual ingredients within your products tested on animals?

NO. None of their products or individual ingredients are tested on animals.

Do their suppliers or any third party companies test on animals on your behalf?

NO. This brand goes through a painstaking process to ensure each ingredient sourced is never animal sourced.

Are their products sold in markets where animal testing is required by law (Ex: Mainland China)?


Is this brand owned by a parent company that tests on animals?


Certifications Owned?

100% Pure is both Leaping Bunny & PETA Certified. They also own USDA Organic certification to ensure safety of product ingredients.


According to ETHICAL PIXIE standards and based on all the facts above, 100% Pure is CRUELTY FREE and is added to Ethical Pixie’s Approved Cruelty free lists.

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