Updated on Jan 5, 2024
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Hey there, ethical beauties! Are you ready to flash those pearly whites while keeping it cruelty-free? Unfortunately, animal testing is still a part of the toothpaste industry. toothpastes are also tested on animals. After all, when you break it down, what’s found in the majority of toothpaste formulations besides various abrasives, fluorides, etc.
While toothpaste formulations tend to contain fewer animal ingredients, the unfortunate truth is that animal testing remains prevalent. In fact, all the major brands like Colgate, Crest, Pepsodent, Sensodyne and others still continue to conduct testing on animals.
But fear not, there’s a plethora of cruelty-free toothpaste brands, and the good news is, you can find most of them right in your local drugstore. What’s more, many of these options are not just cruelty-free; they also cater to various preferences, offering vegan choices and options like fluoride-free or SLS-free formulations.
Most toothpastes have a bunch of toxic ingredients in them. Some of them being:
- SLS (Sodium Lauryl Sulphate) – SLS is a chemical compound used in various cosmetics and industrial cleaners. But it’s also used as a foaming agent in toothpaste.
- Fluoride – Fluoride is a natural mineral added to prevent cavities. But ingesting too much can be bad. Most municipal water supply is added treated with fluoride and some feel that the quantities of the mineral they get from their water are enough for them.
- Carrageenen – Carrageenan in general is bad and should be avoided. it’s is a food additive extracted from red seaweed and used as a thickener.
In this blog post, we’re delving into the world of cruelty-free toothpaste brands that will make your daily dental routine both guilt-free and fabulous. So let’s dive in.
About this List:
Every brand featured on the #EthicalPixieApproved List undergoes a meticulous vetting process, with in-depth research into each brand’s cruelty-free policies to guarantee its full commitment to cruelty-free practices.
While there are currently three major certifications – Leaping Bunny, CCF (Now part of Cruelty Free International), and PETA, it’s important to note that having a cruelty-free certification is not obligatory for brands. This lack of mandate sometimes results in brands falsely portraying themselves as cruelty-free, reinforcing the significance of our independent research.
For brands without a certification but still earning a spot on our list, Ethical Pixie takes proactive steps by reaching out to these brands. We ask the brand specific questions inquiring about their processes, formulas, and their stance on product testing, differentiating between ingredients and finished products. This thorough interrogation ensures that every brand endorsed by Ethical Pixie aligns with our stringent criteria for being truly cruelty-free. Below are the initial set of questions:
- Are your products or individual ingredients within your products tested on animals?
- Do your suppliers or any third party companies test on animals on your behalf?
- Are your products sold in markets where animal testing is required by law (Ex: Mainland China)?
- Is your company owned by another company? If so, can you please specify who?
- Do you have leaping bunny, CCF or PETA certifications? If not, do you plan on filing for any of these certifications in the near future?
- Do your products contain any animal ingredients or by-products? If yes, can you state where and how the animal by-products are sourced from?
“Ethical Pixie Approved” signifies that the brands are committed to cruelty-free practices! This entails:
- The product undergoes a completely cruelty-free process, meaning there is no animal testing conducted at any stage, including the finished product, individual ingredients, and third-party suppliers.
- The brand is not available for sale in countries such as Mainland China, where animal testing is mandated by law.
Symbols
I’ll be using the below symbols to signify whether a brand is Cruelty-free, [100% Vegan], or owned by a parent company that conducts animal testing. The following list is arranged alphabetically and categorized for your convenience.
🌿- VEGAN
🏢- OWNED BY A PARENT COMPANY THAT TESTS ON ANIMALS
CRUELTY-FREE TOOTH PASTE BRANDS
- ATTITUDE 🌿
- AUROMERE 🌿 (Toothpastes are Vegan)
- BEMNDFUL 🌿
- BITE
- BURT’S BEES 🏢 (Owned by Clorox)
- CLEURE 🌿
- COCOFLOSS
- DAVID’S PREMIUM 🌿
- DESERT ESSENCE
- Dr. BRONNER’S 🌿
- GREEN BEAVER
- GREEN PEOPLE 🌿 (Offers Vegan options)
- HELLO PRODUCTS 🌿🏢 (Owned by Colgate)
- JASON 🌿
- KEEKO 🌿
- KISS MY FACE 🌿
- LUSH 🌿
- MY MAGIC MUD 🌿
- NATURAL DENTIST 🌿
- NATURE’S GATE 🌿
- NATIVE 🌿
- RADIUS 🌿
- TOM’S OF MAINE 🏢 (Owned by Colgate and not all toothpastes are Vegan)
- TRADER JOE’S 🌿
- TWICE 🌿
- UNCLE HARRY’S
- WELEDA
- WITH MY 🌿
I hope you found this post helpful! Pin it to your favorite boards! Feel free to share your favorite cruelty-free brands at Target by dropping a comment below.👇
Thank you again for choosing Cruelty-free! Even though, shopping Cruelty-free is just a small effort on your part, remember you are making a HUGE impact to the lives of millions of animals! You can shop from 500+ Cruelty free brands that are #EthicalPixieApproved.
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