Is London Town Cruelty free in 2022?


London Town(Coupon Code: PIXIE25 to get 25% OFF) is a nail care based in London as the name suggests.😀 Their nail laquer is plant based and “9-Free” ie, it doesn’t contain Formaldehyde, Formaldehyde Resin, TPHP, Acetone, Ethyl Tosylamide, Xylene, DBP, Toulene & Camphor.

EthicalPixie has contact the brand directly to understand their Cruelty free Status.


YES. Read below to understand more.


Are their products or individual ingredients within your products tested on animals?

NO. None of their products or individual ingredients are tested on animals.

Do their suppliers or any third party companies test on animals on your behalf?


Are their products sold in markets where animal testing is required by law (Ex: Mainland China)?


Is Suave owned by a parent company that tests on animals?


Certifications Owned?

London Town is currently PETA certified and they are in the process of confirming more certifications!

Is London Town Vegan?

NO. They are not a 100% Vegan brand.

All Londontown lakurs (nail polish colors) are vegan and do not contain any animal by-products. However, 3 of their kur (nail care) items are NOT Vegan and contain sustainably-sourced animal by-products.

  1. 2-in-1 Hand & Nail Treatment – Contains hydrolyzed Keratin and Lanolin oil
  2. Fresh Glow Cuticle Remover – Lanolin Oil
  3. Restorative Nail Cream – Lanolin Oil


According to ETHICAL PIXIE standards and based on all the facts above, London Town is now CRUELTY FREE and will be added to Ethical Pixie’s Cruelty free lists.

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