Aveeno is NOT Cruelty free. Read below to understand why.
ABOUT THE BRAND
Aveeno is a globally sold popular drugstore skincare brand.
ANIMAL TESTING POLICY:
Below is the Animal Testing Policy that Aveeno has on their website. The section highlighted below “except in the rare situation where governments or laws require it” implies that Aveeno’s products are sold in regions where Animal testing is required by law ie, Ex: Mainland China. In case, of post-market animal testing, Aveeno will pay the Chinese government to let their products be taken off the shelves and be tested on animals.
Regardless of where the products are manufactured, products are still subjected to POST MARKET testing on animals ie, cosmetic products can be chosen at random and removed from shelves for “confirmatory” animal testing to ensure that the product on sale to customers is same as formulation approved for sale.
IS AVEENO VEGAN?
No, Aveeno is NOT a Vegan Brand.
Don’t worry, there are a lot Cruelty-free brands options including Drugstore brands (Checkout shopping lists for Target, Walmart, Ulta, Sephora etc.). You can also pick from 500+ Cruelty free brands that are #EthicalPixieApproved.
Based on all the facts above, Aveeno is NOT CRUELTY FREE. Their products are sold in mainland China and are subjected to animal testing required by law.