Is Maybelline Cruelty free in 2022?

Maybelline is NOT Cruelty free! Their products are sold in countries(ex: Mainland China) where animal testing is mandatory. Maybelline is also owned by L’Oréal, a company that tests on animals.


Maybelline is a popular skincare and beauty brand that is sold globally across the world.


Maybelline’s Animal Testing Policy:

Below is the Animal Testing Policy that Maybelline has on their website. The section highlighted below ” An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.” implies that Maybelline’s products are sold in regions where Animal testing is required by law ie, Ex: Mainland China. In case, of post-market animal testing, Maybelline will pay the Chinese government to let their products be taken off the shelves and be tested on animals.

Regardless of where the products are manufactured, products are still subjected to mandatory POST MARKET testing on animals where cosmetic products can be chosen at random and removed from shelves for “confirmatory” animal testing to ensure that the product on sale to customers is same as formulation approved for sale.

Maybelline’s China Website:

Below is a screenshot of Maybelline’s Website in China.


If you are looking to switch your Maybelline products to Cruelty free, there are tons of alternatives. Here are some of the brands you could start with:


Based on all the facts above, Maybelline is NOT CRUELTY FREE. Their products are sold in mainland China and are subjected to animal testing required by law.

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