Maybelline is NOT Cruelty free! Their products are sold in countries(ex: Mainland China) where animal testing is mandatory. Maybelline is also owned by L’Oréal, a company that tests on animals.
ABOUT THE BRAND:
Maybelline is a popular skincare and beauty brand that is sold globally across the world.
IS MAYBELLINE CRUELTY FREE?
Below is the Animal Testing Policy that Maybelline has on their website. The section highlighted below ” An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.” implies that Maybelline’s products are sold in regions where Animal testing is required by law ie, Ex: Mainland China. In case, of post-market animal testing, Maybelline will pay the Chinese government to let their products be taken off the shelves and be tested on animals.
Regardless of where the products are manufactured, products are still subjected to mandatory POST MARKET testing on animals where cosmetic products can be chosen at random and removed from shelves for “confirmatory” animal testing to ensure that the product on sale to customers is same as formulation approved for sale.
Below is a screenshot of Maybelline’s Website in China.
ALTERNATIVES TO MAYBELLINE PRODUCTS:
If you are looking to switch your Maybelline products to Cruelty free, there are tons of alternatives. Here are some of the brands you could start with:
- ANASTASIA BEVERLY HILLS
- BARE MINERALS 🏢 *[NOTE: Owned by Parent Company Shiseido that tests on animals]
- COLOURPOP COSMETICS
- COVER FX
- COVERGIRL 🏢 *[NOTE: Owned by Parent Company Coty that tests on animals]
- E.L.F COSMETICS [100% VEGAN]
- FLOWER BEAUTY
- MILK MAKEUP [100% VEGAN]
- POP BEAUTY [100% VEGAN]
- SONIA KAUSHIK
- TARTE 🏢 *[NOTE: Owned by Parent Company Unilever that tests on animals]
- URBAN DECAY 🏢 *[NOTE: Owned by Parent Company Loreal that tests on animals]
Based on all the facts above, Maybelline is NOT CRUELTY FREE. Their products are sold in mainland China and are subjected to animal testing required by law.